Digital Ordering & Tableside Ordering for Wine Programs
Sell More Wine, Save Your Staff Time, and Delight Your Guests
Wine Spectator Award Winners | Michelin-Starred Restaurants | Forbes Five-Star Properties
A QUIET UPGRADE, NOT A DISRUPTION
Digital Tableside Ordering isn't about replacing your servers — it's about helping them deliver great wine service.
Your guests bookmark, consult with their server, or just order at their own pace - from any device.
Your servers spend less time taking orders, flipping through pages, writing down wine names, and instead spend more time talking about wine.
Done right, it's a quiet upgrade to the hospitality experience, not a disruption of it.
Trusted by Leading Restaurants & Hospitality Groups
ONE EVENING, START TO FINISH
How Digital Wine Ordering Works — A Real Example
The reservation
It's 7:00 p.m. and one of your best customers has an 8:00 p.m. reservation. It's a party of four, and your customer knows they'll want a bottle of white and a bottle of red.
7:00
The order
She places the order from home or her car at 7:15 using the digital wine list link you sent with her confirmation email.
7:15
The arrival
Your front of house is ready when she arrives. The wines are ready and confirmed in a quiet exchange with the sommelier.
Your guests settle in and talk about the food menu and possible pairings with their wines. Your Somm and severs join in with recommendations.
8:00
The champagne
Later in the meal, your VIP guest proposes champagne to the table while they consider dessert. She places the champagne order using the tablet menu at her table. The champagne arrives in time for dessert.
DESSERT
Two wine orders, significantly higher check
Two seamless tableside ordering moments
Zero friction.
That's what wine digital tableside ordering looks like when it's built specifically for the way restaurants actually serve wine and guests like to order wine.
Tablet, iPad, QR Code, or Mobile
MULTIPLE WAYS TO ORDER
Every restaurant has its own service style. Menu presentation should be flexible and custom configured across whatever set of accessible devices fits your concept and fine dining room.
QR Code Menu
Guests scan a discreet QR code and pull up your wine list on their own device, and order directly to an open tab in your POS
Off-Prem Pre-arrival Ordering
For guests who want to pre-order from their room, home, office, or car via whatever available browser-based device
Tablet and iPad Menus On-prem
The full interactive wine experience, with images, tasting notes, plus table designated on-line ordering
Digital Tableside Ordering connected to your POS and inventory offers unquestioned convenience for your guests and efficiencies for your staff.
A SINGLE SOURCE OF TRUTH
Connected to the POS and Inventory Systems You Already Use
Digital Tableside Ordering connects to leading restaurant POS systems including Toast, Square, Oracle/Micros, Agilysys/InfoGenesis, and Shiji/Infrasys.
Wine lists and beverage menus are always current and up to date automatically. No more paper menus showing out of stock items.
Combined with the right inventory management system inventory depletions are tracked in real time for both glass and bottle sizes.
The digital wine list, the tableside ordering system, the POS, and the inventory management — are all one connected and synchronized operations layer.
BOOKMARKED BEFORE THEY WALK IN
From Your Marketing Assets to Menus: The Same Live Wine and Beverage List Everywhere
Your marketing emails, your social posts, and your website all link to the same always-current wine list your guests use at the table or QR Code at the bar.
A guest browsing your latest email, social site or reservations page opens your real-time wine list and bookmarks a selection or two prior to their arrival.
You receive a notification in your Host Management system appended to their reservation and your guest’s selections are ready when they arrive.
THE DIGITAL SOMMELIER
Your Wine Profile and Personalized Recommendations
Digital Tableside Ordering for wine isn't just about placing orders faster and easier.
Imagine an AI-powered Digital Sommelier who knows your favorite wines, wine regions and varieties. Plus your Digital Somm knows your budget, occasion and what you’re eating tonight.
Said Somm is available anytime anywhere ready to make personalized recommendations based on each guest’s Preference Profile, the food they're ordering, their occasion, and budget.
Imagine the head start this gives your staff and the informed engagement that follows. This is well informed, elevated and personalized hospitality at its best.
Wine pairing recommendations appear alongside the food menu items your guests are ordering. Tasting notes for every wine give your guests confidence to try something new. This is what digital tableside ordering looks like when it's designed for wine specifically — not generic restaurant digitalization.
FOR ALL ESTABLISHMENTS
Built for Restaurants, Wine Bars, and Fine Dining
Digital Tableside Ordering for wine fits different restaurant operations differently.
A casual wine bar may use QR ordering at every table to keep service efficient during peak hours.
A fine dining restaurant may use the same platform more selectively — pre-arrival ordering for known guests, tablet menus only at certain tables, the full Sommelier experience reserved for the wine-focused dining room.
The technology adapts to your service philosophy, not the other way around.
Digital Tableside Ordering is in use across all three:
Casual neighborhood wine bars where staff efficiency drives profitability
Upscale restaurants where the dining experience needs to feel elevated
Fine dining restaurant operations where every guest interaction is considered.
The common thread isn't the form factor — it's that wine ordering becomes a hospitality moment rather than an operational interruption.
Save Time, Increase Wine Sales, and Delight Your Best Customers
SIMPLY SELL MORE WINE
When Digital Tableside Ordering works correctly, three things happen at once.
Your guests get the convenience they want.
Your staff get the time to serve rather than take orders.
And your wine sales go up
All because wine recommendations are reaching guests at the moment they're deciding what to drink, not after the moment has passed.
The ROI math is straightforward:
Pre-arrival ordering captures wine sales that might otherwise be lost to indecision at the table.
AI-powered recommendations turn glass-of-wine guests into bottle guests.
Tasting notes and pairings reduce the "safe choice" defaults that suppress wine spending.
Across Digital Tableside Ordering deployments, restaurants consistently see improved average check sizes and better wine program profitability — without changing their service model, their wine list, or their hospitality DNA.
Part of the SommOne Wine and Beverage Platform
MORE THAN JUST TABLESIDE ORDERING
SommOne digital tableside ordering for wine isn't a standalone bolt-on. It's part of the SommOne wine program platform — the same platform your team uses for menu and inventory management, staff wine education, and wine marketing and analytics.
Your Digital Tableside Ordering experience uses the same wine data, the same tasting notes, the same content your sommelier has curated. Restaurant owners get a single source of truth for wine across every guest touchpoint. Restaurant staff get one system to learn, not five.
30% wine sales lift, guaranteed | 2-day custom demo | $0 setup cost