How Troon Country Club runs its Wine Locker program with My Wine Guide®
Troon Country Club's Wine Locker program used to run on manual tracking and back-and-forth communication. Today it is streamlined, organized, and easy to use for members and staff alike, with live inventory both sides can see.
Troon Country Club | Scottsdale, Arizona | Member Wine Locker Program | Partner Since 2026
Results at Troon Country Club
More efficient for staff, more convenient for members, and more profitable for the club. Here is what changed after the Wine Locker program moved to My Wine Guide.
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Member wine lockers managed on My Wine Guide
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Bottles tracked in real time
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Staff hours saved each week on locker tracking
X%
Change in wine sales to locker members
"Seeing our feedback translate into product enhancements has made us feel like a true partner in the development of the platform rather than simply a customer using an existing product."
Implementing My Wine Guide at Troon Country Club has made a significant difference in both the member experience and the way our team manages our Wine Locker program. What was once a process that required a great deal of manual tracking and communication is now streamlined, organized, and incredibly easy for both our members and staff to use.
— Tony Cappello
Director Food and Beverage at Troon Country Club
THE CHALLENGE
A Member Perk That Ran on Paperwork
At a private club, the member experience is everything, and a wine locker program puts that experience to the test. Members trust the club with their personal collections, and the club has to know exactly what each locker holds.
At Troon Country Club, that took a great deal of manual tracking and communication, and every member question sent the Food & Beverage team back to the records.
Before My Wine Guide
Spreadsheets, handwritten notes, and bottle-by-bottle tracking by hand
No direct way for members to see what was in their own locker
Staff chasing down answers to member questions and locker requests
Room for errors, and the everyday frustrations of a private wine locker program
THE SOLUTION
One Live Record for Members and Staff
Troon Country Club moved its Wine Locker program onto My Wine Guide, a platform built around the way a club operates.
MEMBERS
Real-time wine inventory
Members see and control their personal wine inventory whenever they want.
STAFF
Updated to the minute
The team works from the same accurate information members see.
SALES
Convenient purchasing
Members manage and buy wine in one place, which keeps wine top of mind.
PARTNERSHIP
Built with the club
Troon's day-to-day feedback shapes new features in the platform.
THE RESULTS
More Efficient, More Convenient, More Profitable
FOR MEMBERS
Visibility and control
Members see exactly what is in their locker. That transparency removed many of the frustrations that come with a private wine locker program.
FOR THE STAFF
Time back for hospitality
No more spreadsheets, handwritten notes, or manual bottle counts. Fewer errors, confident answers, and [ # ] hours a week saved.
FOR THE CLUB
More wine sold
Engaged members give the team natural openings to introduce new wines and encourage purchases. Wine sales to locker members are up [ % ].
THE PARTNERSHIP
Built With the Club, Not Just for It
Troon's team works directly with Adrien Hafezi of My Wine Guide. He stays responsive and accessible, listens to the club's ideas and challenges, and takes the time to understand how the club operates.
The Food & Beverage team shares feedback from its day-to-day experience as a private club, and My Wine Guide builds it into the platform. So far that collaboration has produced [ # ] product enhancements.
Implementing My Wine Guide at Troon Country Club has made a significant difference in both the member experience and the way our team manages our Wine Locker program. What was once a process that required a great deal of manual tracking and communication is now streamlined, organized, and incredibly easy for both our members and staff to use.
From a member satisfaction standpoint, the biggest benefit has been giving our members real-time visibility and control over their personal wine inventory. Members can easily see what they have in their locker, and our team has immediate access to accurate inventory information. That transparency has created a much more seamless experience and has eliminated many of the frustrations that can come with managing a private wine locker program.
For our staff, My Wine Guide has been a tremendous operational improvement. Having the inventory updated to the minute means our team no longer has to rely on spreadsheets, handwritten notes, or manually tracking bottles. It has saved time, reduced the opportunity for errors, and made it much easier for our Food & Beverage team to confidently answer member questions and manage wine locker requests.
We have also seen a positive impact on wine sales. Having our members engaged with their personal wine inventory creates additional opportunities to introduce them to new wines and encourage purchases. The platform makes the process of managing and purchasing wine much more convenient, which ultimately helps keep wine top of mind with our members.
A major part of our positive experience has been working with Adrien. He has been incredibly responsive, accessible, and willing to listen to our ideas and challenges. He doesn't simply approach the relationship as a software provider and customer; he genuinely takes the time to understand how our club operates and looks for ways My Wine Guide can better support our team and our members.
One of the things I appreciate most about My Wine Guide is the collaboration. We have been able to provide feedback based on our day-to-day experience as a private club, and the My Wine Guide team has been receptive to those suggestions. Seeing our feedback translate into product enhancements has made us feel like a true partner in the development of the platform rather than simply a customer using an existing product.
For a private club, where the member experience is everything, having a technology partner that understands the unique needs of a club environment is extremely valuable. My Wine Guide has helped us make our Wine Locker program more efficient for our staff, more convenient for our members, and ultimately more professional and profitable for our operation.
We are very happy with our partnership with My Wine Guide and look forward to continuing to build on what we have created together.
Tony Cappello
Director of Food & Beverage, Troon Country Club · Scottsdale, Arizona
FOR PRIVATE CLUBS, HOTELS, AND RESORTS
Save time and sell more wine in your club's wine program. Guaranteed.
Live wine locker inventory for members, one accurate record for your team, and a guaranteed 30% wine sales increase.
30 % une augmentation des ventes de vin, garantie | Démonstration personnalisée de 2 jours Démonstration personnalisée | 0 $ de frais d'installation